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The Trade and Industry Department and the Hong Kong Trade Development Council (HKTDC) will jointly hold a two-day seminar series titled "Ignite Your Brand for Asian Markets" on December 5 and 6 (Thursday and Friday). Experts and representatives of renowned enterprises from South East Asia and Greater China will share their experience of branding and the latest business models to help SMEs explore the huge Asian markets.
The seminar series will consist of four sessions. Details are as follows:
1. Franchising Summit ― Overseas Opportunities
Date: December 5 (Thursday)
Time: 10.30am―12noon
Speakers: Mr Albert Kong
Chairman of International Development,
Franchising and Licensing
Association (Singapore)
Dato' Nelson Kwok Teng Toong
President of Malaysian Retailer-Chains
Association
Mr Samie Lim
Chairman Emeritus of Philippine Franchise
Association
Mr Josh Merin
Director of International Affairs,
International Franchise Association
Mr Anang Sukandar
Chairman of Indonesian Franchise
Association
Moderator: Mr Wilson Lee
Chairman of Licensing & Franchising
Association of Hong Kong
2. Franchising Summit ― The Greater China
Opportunities
Date: December 5 (Thursday)
Time: 2.30―4pm
Speakers: Mr Tony Fan
Vice Secretary of Guangdong Chain
Operations Association
Mr Tom Hsu
Chairman of Association of Chain and
Franchise Promotion, Taiwan
Ms Even Lv
Director of Guangzhou Chain Store
& Franchise Association
Mr Vincent Ngai
Managing Director of Fujian Yuantai
Tea Co Ltd
Ms Su Shuang
Director of Franchise & Investment
Department, China Chain Store
& Franchise Association
Moderator: Mr Harry Chow
Founding President of Hong Kong Franchise
Development Association
3. Seminar on Branding Strategies Venturing into
Asian Markets
Date: December 6 (Friday)
Time: 11.30am―1pm
Speakers: Mr Ricky Cheng
Vice-chairman and Executive Director
of Casablanca Group Limited
Ms Karyn Lim
Chief Executive Officer of A.S. Louken
Branding Pte Ltd
Speaker
cum Professor Royce Yuen
Moderator: Chief Executive Officer of New Brand New
4. Seminar on E-tailing in Asia - Trends, Challenges
& Opportunities
Date: December 6 (Friday)
Time: 2―3pm
Speakers: Mr Chua Cheng Xun
Managing Director of ZALORA Hong Kong
Mr Wally Wong
Manager of SMB Merchant Acquisition
& Engagement, PayPal Hong Kong
The seminar series is one of the highlight events of the annual World SME Expo, which aims to provide a platform for service providers to promote their services and business solutions to SMEs and help SMEs explore market opportunities. Seminars will be held at Seminar Room E, Hall 1, Hong Kong Convention and Exhibition Centre conducted in Cantonese, English and/or Putonghua (with simultaneous English and/or Putonghua interpretation). Admission is free.
Interested parties are invited to register with the HKTDC (telephone: 1830 668). Seats will be allocated on a first-come, first served basis. Please visit the HKTDC website (www.hktdc.com/worldsmeexpo) for details and online registration.
Ends/Monday, November 25, 2013
Issued at HKT 12:45
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