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Hong Kong has been chosen by US health and wellness specialist, Isagenix Worldwide, LCC for its first Asia-Pacific office which opens today (March 24). The company, which develops, manufacturers and markets nutritional cleansing, weight-loss and youth-restoring systems, selected Hong Kong on the strength of its pro-business environment, health-conscious consumer market and prime location for Asia coverage.
Co-Founder, President and CEO of Isagenix Worldwide, LCC, Mr Jim Coover, said, "Firstly, based on our research findings, the business-friendly government in Hong Kong has created a very favourable commercial environment. Second, we find our products fit the profile of consumer demand and are able to meet the needs of an increasingly health-conscious Hong Kong population. Third, the city's superb location and its Asian hub status make Hong Kong an ideal gateway for Isagenix to access the region."
Commenting at the opening of its office in Langham Place, Mongkok, Isagenix Worldwide, LCC , President of International Operations, Mr Warren T. Te Brugge said their vision was to take Isagenix products to the rest of the world and that Hong Kong offered an ideal gateway for their expansion plans. The Hong Kong office would be tasked with strategic business development, as well as sales and marketing.
Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Mark Michelson, welcomed Isagenix's first Asia venture. "Isagenix is looking to build new markets for its products and services and Hong Kong delivers a strong pool of seasoned sales and marketing professionals with Asia-wide experience. Equally the level of connectivity the city offers allows for seamless communication between this new office, its US-based head office, and new partners and customers around the region," said Mr Michelson.
Headquartered in Chandler, Arizona, Isagenix distributes its products through an independent network of nearly 150,000 Associates in the US, Canada, Puerto Rico and Hong Kong. Its vision is to impact world health by continually searching the world and sharing the discoveries in science and nature in order to make a difference in the health, wealth and happiness of humankind. In 2006, Isagenix's sales revenue reached nearly US$120 million, an 84% increase on the previous year. For more information: www.isagenix.com
Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing the support needed to establish or expand a business presence here. For more information: www.investhk.gov.hk.
Ends/Saturday, March 24, 2007
Issued at HKT 12:00
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